Why Social Media is Important for SEO
In SEO, half of the challenge is getting your website ranked and listed in search results. However, impressions aren?t enough. The second half of the battle is getting people to actually click through to visit your website or one of your social media pages.
Blended Search Results
When you search for a company on Google, you don?t just see their website in the search results. Google shows a blended search result which includes YouTube videos, Google Maps address, a snippet of text from Wikipedia and your social media profiles. While you can?t control what Google shows, you can make sure each of these channels is up to date and reflects your very best.
YouTube is incredibly importnat when it comes to SEO. YouTube and Google are closely connected. You may not have the time or budget to update videos every day and depending on your strategy, that is totally fine. But every company should have at least a few well-made videos.
If your website doesn’t rank very well there is a good chance that your Facebook page will rank better in Google searches. Make sure your Facebook profile is up to date and helps to achieve your business objectives until you are able to improve the SEO score of your website, which should always be at the top of every search.
Instagram is owned by Facebook and the two platforms are easy to manage side by side. While Instagram is primarily a mobile social media platform it plays an important role in enhancing your SEO performance on mobile devices. If you are a retail consumer-focused brand then you cannot afford to neglect Instagram.
LinkedIn certainly has more of a corporate look and feel. This is what makes it a very important platform for recruiting, branding your company to future employees, other companies you want to do business with or partner with. You can write articles on LinkedIn which can be indexed and help bring traffic to your main website.
Vkontakte is a widely popular alternative to Facebook in the CIS region. Many of the tourists and expats in Cyprus are from Russia, Ukraine and other Russian speaking countries. Vkontakte can prove valuable in helping your website get found in Russian search engines or searches that are made in the Russian language.
How Social Media SEO Work
People don’t just search for things in Search Engines, they also use Social Media platforms like Facebook for searching restaurants, businesses, shops, services and more. Make sure there is something to be found.Contact Us
The more your website links are shared by individuals on Social Media platforms, the more trusted your website is considered by Google and other search engines. High-quality content is required to inspire sharing.Contact Us
The traffic your website gets from social media is considered in Search Engine ranking calculations. Moreover, the traffic you get from your community will have a lower bounce rate and is therefore considered higher quality.Contact Us
As you share your content on social media or other people do the sharing for you, your website’s authority grows. This happens over the long-term by posting links to products articles over time, not all at once.Contact Us
How We Help
Digital Agency Idea is a complete digital agency which focuses on your entire digital footprint, not just specific areas. Everything you do online will in some way affect everything else you have done or will do in the future. We can offer consultation services to help build your Social Media SEO strategy as well as manage the execution of your strategy. Get in touch for a friendly discussion.